Urban Stream Media and RPC Media's Partnership with Fisk University
Summary:
Urban Stream Media LLC and RPC Media teamed up to provide branding and live streaming production support to the GRAMMY® Award-winning Fisk Jubilee Singers® during their momentous 150th Anniversary yearlong celebration.
Driven by their mission to use live video to help their clients create genuine moments with their communities, Urban Stream Media and RPC Media played a crucial role in assisting Fisk University's fundraising endeavors and achieved a remarkable milestone of over $1 million in funds raised.
Urban Stream Media's Role:
Project Manager
Live Stream Consultant
Virtual Event Producer
RPC Media's Role:
Project Manager
Video Production Consultant
Branding Consultant
Opportunity:
Dr. Paul Kwami, the Musical Director of the Fisk Jubilee Singers®, desired to host yearlong events to celebrate the 150 years of the Fisk Jubilee Singers®. However, due to the COVID-19 pandemic, in-person events were not possible. The challenge was to find a solution that would enable them to celebrate the group's 150th anniversary, raise awareness of their historical contribution among a broad audience, cement their prominence as the premier Negro Spiritual ensemble, and increase financial contributions to Fisk University while adhering to COVID safety standards.
Solution:
By utilizing live streaming, Urban Stream Media facilitated virtual events and performances that captured the essence and significance of the Fisk Jubilee Singers' remarkable journey. The technology allowed for real-time engagement, enabling audiences from around the world to witness and participate in the celebration. Through compelling visuals, authentic storytelling, and seamless production, the partnership successfully elevated recognition and awareness of the Fisk Jubilee Singers® while honoring their rich legacy.
The Results:
Live streaming was used as a tool to increase visibility and awareness of the yearlong celebrations while keeping Fisk University's fundraising efforts at the forefront of people's minds, ultimately resulting in the university raising over $1 million.
Additionally, through our collaborative efforts, we achieved remarkable results for the Fisk Jubilee Singers' virtual events, including:
Generating over 20,000 views on YouTube during the seven month period.
Maintaining an average watch time of 1.9k, signifying high audience engagement.
Conclusion:
The successful collaboration between Urban Stream Media, RPC Media, and Fisk University showcased the power of video and live streaming in enhancing community engagement, raising awareness, and achieving remarkable fundraising results. By leveraging their expertise and innovative approaches, Urban Stream Media and RPC Media played a vital role in honoring the Fisk Jubilee Singers' historic milestone, while solidifying their position as industry leaders in video production and live streaming.